So where do you want to explore?
If you are planning to head for God's own country, you could end up in strife-torn Israel, in Scotland or even in communist Kerala.
You can visit, Bangalore, my hometown, fondly called the Garden City. It always was. A few centuries back, Hyder Ali thought the same too; he built a garden called Lal Bagh, it helped the name stick.
Even today, when most parts of the city resembles a concrete jungle, the first thing a distinguished visitor is expected to do is, plant a sapling. You will find many such in Lal bagh. However, these days it is the Infosys campus that’s the preferred place.
Whatever happens, even when the current hype subsides, I’m sure Bangalore will remain a garden city.
Mumbai, where I live, is the Mayanagari, the city of illusions. But Mumbaikars prefer to equate ‘maya’ with dreams. Or its colourful film industry. And it is the city that never sleeps. And for all of us, who are conditioned to its humid heart, it is Amchi Mumbai – Our Mumbai.
Surrounded by the sea, Mumbai is a city like no other, except for probably ‘The Big Apple’ or New York and in some ways like, Cochin, the Queen of the Arabian Sea.
One of my favourite destinations is Hyderabad. Bangalore’s archrival when it comes to IT technology. So when Bangalore sold itself to California as ‘Silicon Valley of India’, the city of the Charminar decided to call itself Cyberabad. A name the Twin Cities (Hyderabad and Secundrabad) cops take very seriously.
And I have never been to Kolkata. I would love to visit it some day. To find out why it is called the ‘City of Joy’.
These however are names given by the citizens to places they love. And these are names that act as baits to draw people to city. To help them evolve and grow by bringing in future citizens.
Dreamy eyed youngsters, businessmen, landless farmhands and bring in much needed money through tourists.
That’s the reason tourism promotion bodies slap slogans on to cities and places.
Serendipity aka Ceylon aka Sri Lanka calls itself the "A land like no other". Maybe it is. But New Caledonia and Madagascar thinks so too.
Incredible !ndia has some of the most interesting slogans.
India is Incredible and you can’t figure that out from that huge billboard on Times Square. You need to be baptized by dirtying your nose and suffering that Delhi -belly on the subcontinent. And the experience is un-catchable in a slogan. But that doesn’t stop our regions and states from trying.
Haryana is a state wedged between Delhi, Punjab Rajasthan and Uttar Pradesh in North India. The only people who seem to go there are those traveling between these other states. So no wonder Haryana Tourism calls itself: ‘A pioneer in highway tourism.’
After a quick bite at daabha in Haryana you can discover ‘Amazing heritage. Grand experiences’ in Uttar Pradesh. Pump up your adrenaline in ‘Passionate Punjab’, or soak in the richness of Rajasthan, which is ‘Simply colourful’
Some states are confused. That’s because they have too many things for the tourists to experience. Like Maharashtra - Unlimited. Or Karnataka – Theatre of Inspiration.
The solution: Tamil Nadu has a prefix: Enchanting. And since it has too many things on offer. Temples to tea gardens. Beaches to wildlife sanctuaries. The state expects you to decide: Enchanting Tamil Nadu. Experience Yourself.
Peaceful Pondicherry also requires a prefix and a line that caters to the professionals from Chennai and Bangalore with the slogan: Give time a break.
If you are wondering what Pondy looks like: close your eyes and remember that Bajaj Wave commercial where a girl goes around clapping her hands.
While ad filmmakers have discovered Pondy, the crowd seems to be headed towards Goa. Why not? Beaches and more welcome you to the state that says, It’s 365 days on a holiday.
But what about the state with the largest coastline? Vibrant Gujarat: Where life is a celebration. In spite of prohibition?
The seven sister states of the northeast, that blind spot, seems to have got its slogan right. India’s North East: Paradise Unexplored. It is going to be one of the hottest destinations in the next decade. Also:
‘The Very Heart of India’ is Madhya Pradesh.
Andaman and Nicobar is the Emerald Islands. Doesn’t Ireland call itself that?
Andhra Pradesh: The Kohinoor of India. After all the Kohinoor started its journey here.
Orissa: Scenic. Serene. Sublime
Chattisgarh: Full of surprises
Jharkhand. Rising Sun of Indian Horizon
West Bengal: The land of exotic charm
And I’m hoping to add more to the list.
Like this one: Pakistan - Land of adventure and nature. Its unofficial guest Osama will agree.
Malaysia: Truly Asia
The list is endless. The world of travel is a very noisy place! And if you remember any other destination slogans, please feel free to contact the SloganMurugan.
More about Slogans here:
http://www.namedevelopment.com/MT/mt-tb.cgi/396