Saturday, September 12, 2009

OK TATA BYE BYE

Is it OK Tata Bye Bye to the old Tata image?

A village in West Bengal.
Turtles in Orissa.
And now that silly business around OK Tata Bye Bye.com

The new, aggressive Tata brand will soon need to spend a lot of money to retain its century-old people-friendly image in the Indian market.

1 Comments:

Blogger Mee said...

which will be retained as long as RNT lives, I think

after him it all depends on who takes over and what image he seeks for the company?

Friday, 18 September, 2009  

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