"Chicks dig my ride" says the t-shirt of a bicycle enthusiast at Lalbagh
. He wants to make cycling cool and decides to spread the message among the health conscious
. But a rude, high-decibel uncle has a problem. He gives us a lesson on how to communicate a slogan.
When you coin a slogan, it can flip both ways. It helps to keep the target audience in mind and the place where it is communicated. Or this could happen to you.
Please pay attention to the reaction and soundbites (in Kannada) from the onlookers.
Also. Why do Bangaloreans raise their hands and voices all the time? Like Dr. Rajkumar once asked: Bisiusiru eke?